Colorado Springs, CO – The Color Run™ Australia recently selected fusesport® as the official registration partner for sixteen events across Australia and New Zealand, which saw almost 200,000 racers last year.
Also known as “The Happiest 5K on the Planet,” The Color Run is the single largest running event series around the globe.
In addition to the traditional paint runs, fusesport be the software of choice for the Night Run in Sydney, where racers donned in black complete a 5K while being doused in colorful glow-in-the-dark powder.
“We’re thrilled to bring our fifteen years of experience working with massive events around the world to The Color Run in Australia and New Zealand”
said fusesport’s founder and CEO Chris Clark. The races will take advantage of the software’s integrated email marketing, configurable registration, mobile check-in app, athlete portal, and powerful analytics.
“fusesport’s software will allow our team to do more with less and streamline our operations – so we can spend time on the things that matter,” said Graeme Hannan, the CEO of The Color Run Australia and director of X-Tri Australia. “It empowers us to manage all of our races from one location, which is tremendous advantage over our previous provider.”
Registration is open for events in Wollongong, Newcastle, Gold Coast and Sydney. For more information, please visit http://thecolorrun.com.au
fusesport is an online event management platform that makes even the most complicated races and series easy to manage by integrating e-marketing, online registration, runner check-in, volunteer management, an athlete database, website hosting, and an easy-to-read dashboard into one convenient place.
Founded in Australia in the 1990s, fusesport relocated its headquarters to the US in 2013. Its staff of avid athletes, runners, and former event directors has worked with customers across the globe, including YMCA race series, World Police & Fire Games, and Special Olympics. Learn more about how fusesport at www.fusesport.com
About The Color Run Australia
The Color Run™, also known as the ‘Happiest 5k on the Planet’, is a unique paint run that celebrates healthiness, happiness and individuality. Now the single largest running event series around the globe, The Color Run has exploded since its debut event in the USA in January 2012 and is now in 27 countries and over 200 cities. For more information visit http://thecolorrun.com.au
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